Sales have changed the world - everything you see around you is the result of someone successfully selling something to someone else. Including yourself. In almost all business (and even some personal) interactions, the art and science of selling is involved.
But: Selling isn't always Selling!
As a sales professional in a large or smaller organisation, or as an entrepreneur, business partner or leader, you are selling at all times: yourself, your initiatives and ideas, your products and services. What all of these have in common?
They provide value to someone or something.
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The Ultimate Way of Selling
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